Chris Auffenberg

Hyundai has big plans for Super Bowl LII. As the official car and SUV of the NFL, Hyundai will be trying to top their hugely successful Operation Better campaign that aired after Super Bowl LI last year. That ad campaign captured the story of three deployed military members who were reunited with family via a 360-degree viewing pod supplied by Hyundai. This year, Hyundai has announced they will be upping the surprise factor to include millions of heroes. Check out last year’s Hyundai ad and the new teaser for this year below.

“Last year, we hit an emotional chord with audiences as we provided three heroes with an unforgettable experience and helped reunite them with their families. For this year, we thought, let’s do something bigger and celebrate millions of heroes who have helped a very important cause,” said Dean Evans, CMO, Hyundai Motor America.

We agree with Hyundai. The Super Bowl is better with friends and family. We hope everyone is able to sit down and spend quality time with loved ones on Feb. 4th eating snacks, following the game, and enjoying the commercials. Keep following the Chris Auffenberg blog to stay up-to-date with Hyundai news and model information.